meet The Man,
The Myth
adam zammit

I’m Adam Zammit,
a maestro of mayhem
and curator of culture.

For decades, I’ve worked creative to commercial in the orchestration of unforgettable events, from sweaty underground gigs to world-class festivals, to national brand campaigns. Some call me a producer, some call me a magician (minus the rabbits, top hats and creepy fonts) and some just havent called me back.

call me what you want, just call me.

Built on Passion, Driven by Creativity

Before the festivals, the global productions, and the jaw-dropping events—it all started with ink, paper, and a whole lot of attitude - there was a kid with a music magazine in Sydney, a love for live performance, and an insatiable curiosity for all things art, culture, and creativity. You see back in the day, I created two of Sydney’s most notorious weekly entertainment magazines, Revolver and The Brag. We covered all the good stuff that mattered and a lot of the great new creative projects before they found their audience.

It was loud, it was rebellious, and it cemented my place in Australia’s entertainment and art scene before I even realised what I was getting into. Most critically, I learned how to tune people in and turn people on.

That early hustle? It laid the foundation for a career spent bringing wild ideas to life, championing talent, and crafting experiences that don’t just entertain—they transform. From the underground to the world stage, every project is fuelled by a deep respect for artistry, a relentless pursuit of innovation, and a belief that the best events aren’t just attended—they’re felt.

  • I have Produced

    I was lucky enough to be CEO at the Big Day Out 2011 - 2014. It doesn’t get any bigger….yet!

  • I have Created

    I have created spectacles that made headlines (quite literally), and a few headaches.

  • I have Worked With

    I have worked with a range of legendary artists, many whom who still owe me a drink.

check out my work

Because at the end of the day, it’s all about moments that spark wonder, stories that deserve a stage, and experiences that leave an imprint long after the lights go down.

Want to collaborate? Or refine or expand? Let’s chat.